Evgeniia Iakovleva
Hi,
My name is Evgeniia — pronounced eev-GEE-nee-ah.
My interest in women’s cyclicity grew out of a strong cognitive dissonance I experienced between what I was observing and understanding about my own and women’s cyclicity and what I had been taught to believe about it. So much of what is natural, recurring, and cyclical in women has been described as inconvenient, inadequate, irrational, or even something that needs to be fixed.
A symptom. A syndrome. A disorder.
I get it.
That dissonance eventually led me to explore women’s cyclicity more deeply and to focus my work on breaking the stigma around it — something that goes far beyond simply having a period or reacting to PMS.
We live in a world built around linear routines, productivity, consistency, and expectations that have historically been shaped largely around male physiology and experience. Women have learned to function within that standard, often without even realizing that it is a standard.
And there is still very little space to explore women’s cyclicity free from stigma and shame.
So I am creating it.
I speak three languages, but none of them gives us the language to talk about changing energy, emotions, needs, attention, behavior, and physical states without stigma or immediately turning every change into a problem.
That is why Mood Flow School and a new framework were created — a framework with space for cyclical concepts like women’s cyclicity, learned linearity, mood flow, cycle literacy, cyclical support, and other concepts that help us see the bigger picture behind women’s changing physical, emotional, cognitive, and behavioral experiences.
Some of the concepts I use are established in health and menstrual-cycle education. Others are language and frameworks I have developed or adapted through my own work. Together, they form part of the vocabulary I use to explore women’s cyclicity and what it might mean to build a more informed, more human world.
My work is not about rejecting medicine, blaming hormones for everything, or putting women into four boxes and telling them how they are supposed to behave in each phase.
It is about unlearning linear standards, learning to notice cyclical patterns, understanding the body, recognizing the individual range of what is normal so we can recognize what is not, and developing a more informed relationship with our own cyclicity.
And then, ideally, teaching the next generations of women to thrive in their cyclicity, not just be informed about it, and the next generations of men to understand and embrace it.
In 2022, I self-published a book for my husband based on my mood flow diary to help him understand how my mood changes over the course of a single cycle.
I’m sure he hasn’t fully read it yet.
In 2026, I founded Eve’s Flow Project LLC and Mood Flow School to write, develop, and promote educational resources around women’s cyclicity and cycle literacy — and to create a better language for understanding it.
I want to help men learn about women’s cyclicity without waiting for a relationship crisis, and help girls grow up knowing that cyclicity is part of being a woman — something to understand, not something to hide.
I live in Maryland and work for a nonprofit organization not related to women.
I founded Eve’s Flow Project LLC and Mood Flow School in 2026.
I speak English, Spanish, and Russian, and I hope to eventually translate my work into more languages to make this knowledge accessible to more women around the world — because I am sure someone, somewhere, will find it useful.
I teach my teen daughter to notice her own patterns, understand her cyclicity, and become familiar with her individual rhythm.
I keep my husband informed about where I am in my cycle, reminding him that my blueprint is different from his.
I talk about women’s cyclicity with whoever is ready to listen.
I also have two cats who have absolutely no interest in cycle literacy.
When something I teach resonates with someone else, I know this knowledge is useful.
You can connect with me at evgeniia@evesflowproject.com.